A CTA Banner if associated with a Short Link is an interesting feature which can help drive more visibility (impressions), action (clicks), traffic and conversion (leads / goals) if used appropriately.
You can associate a CTA (Call To Action) Banner to the Short Link to:
Display your banner on the Long URL associated with the Short Link
Attract users to Click on the CTA Banner and drive them to your website Landing pages
Associate a UTM and Conversion Code to measure traffic and leads / goals respectively
Example:
‘Click’ on the Banner will take users to the Redirect URL associated with the banner
Redirect URL in the Banner can be your website landing pages
How to Apply CTA Banner to a Short Link
Click on CTA Banner Icon in any Short Link Record
Apply an existing CTA Banner already created to the Short Link
Read more about how to Create / Edit / View Analytics a CTA Banner