A CTA Banner or Call To Action Banner if associated with a Short Link is an interesting feature which can help drive more visibility (impressions), action (clicks), traffic and conversion (leads / goals) if used appropriately.
You can associate a CTA (Call To Action) Banner to the Short Link to:
Display your banner on the Long URL associated with the Short Link
Attract users to Click on the CTA Banner and drive them to your website Landing pages
Associate a UTM and Conversion Code to measure traffic and leads / goals respectively
Example:
‘Click’ on the Banner will take users to the Redirect URL associated with the banner
Redirect URL in the Banner can be your website landing pages
Click on Create CTA Banner in the App under Call To Action Page Menu
First Enter the CTA Banner Details