SMM (Social Media Marketing or Management) tools focus on publishing your content and measuring engagements on social media. However, you may not be able to measure the Clicks, Traffic and Conversions on your SMM tool.
Besides, when you publish a Post or Content with a URL & an Image as OG on Social Media using SMM tools, most times, when Users click on the Image of the Post, it just opens within the Social Media app, and it does not give the ‘Clickable’ benefit of taking users to the intended URL landing page of your content, which limits your website or landing page visitor traffic, goal and conversion.
Key points to note when you Post / Share a Link on Social Media Brand Page, Personal Pages or Communication Apps:
Shape Up Your Short Link for Social Posting:
You need to ensure that any Link you Post on Social Media is short and simple and personalized
A Branded Short Link & Custom Slug gives more ‘Trust’ to your Brand Campaign or Communication
Your Post Link should have resolve with proper OG (open graph) information of Image, Title & Description, but most Long URLs may not have this set properly
Spruce Up OG / Social Card for your Post
Make Images on Social Post Clickable - With Socxly, you get the best value out of your Social Post using Social Card feature which makes your Post & Image ‘appealing’, ‘clickable’ and takes the Users who click on the Image to your intended Landing Page and drives better Traffic & Conversions
Your Social Post Link should have also proper & authentic Title & Description to engage Users on Social Media and Communication Apps
Action & Tracking Beyond Vanity Metrics
Make your Content worthy of Marketing with Socxly, you will get the best User Engagement, Action & Conversion.
Await our Socxly SMM tool in the near future, we will make it even more easier for you to create, curate, schedule, publish and measure performance of your social media posts, all within a single Socxly platform.