UTM or Urchin Tracking Module is an important marketing parameter associated with Google Analytics to track traffic on a website which has the Google Analytics code embedded in it.

Search on Google to learn more about it.

Create / Associate UTM with Short Link

Select a UTM Parameter (Optional) when you Create or Edit a Short Link

If you have already created one or many UTM’s (you can see them in Settings)

• Select a UTM Title & its parameters which you wish to associate with the Short Link

• If the Long URL is your own page, then you can track the Traffic using your Google Analytics Account

• However, if the Long URL is not your own page, you can still associate a UTM but you may not be able to track it

• If no UTM is associated, Socxly will automatically insert a default UTM parameter UTM_Medium=Socxly for all Short Links created which can be tracked in your Google Analytics account

If you have not created a UTM earlier, then Click on ‘Add New UTM’ to create a UTM.

You can also access the UTM Builder in the ‘Settings’ Menu to view, create or delete.

UTM Builder