Associate a UTM Parameter with a Short Link

Associate a UTM Parameter with a Short Link

UTM or Urchin Tracking Module is an important marketing parameter associated with Google Analytics to track traffic on a website which has the Google Analytics code embedded in it.

Search on Google to learn more about it.


If you have already created one or many UTM’s (you can see them in Settings)

  • If the Long URL is your own page, then you can track the Traffic using your Google Analytics Account

  • However, if the Long URL is not your own page, you can still associate a UTM but you may not be able to track it


If you have not created a UTM earlier, then Click on ‘Add New UTM’ to create a UTM.


You can also access the UTM Builder in the ‘Settings’ Menu to view, create or delete.



UTM Builder


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